Even with Anheuser-Busch practically giving beer away for free, sales flopped the week before the July 4th holiday.
Bud Light sales shrunk by 27.9 percent the week ending June 24 when compared to the same time last year — making it the second worst sales week since controversy surrounding the brand’s partnership with trans activist Dylan Mulvaney erupted on April 1, according to Nielsen IQ data provided by Bump Williams Consulting to the New York Post.
The number of sales dropped 31.3 percent compared to the following year.
The worst week on record was the weekend of June 17 when sales plummeted 28.5 percent compared to a year ago.
“The Fourth of July is the biggest beer holiday in terms of retail sales and an opportunity to move a lot of volume,” Dave Williams, vice president of the consultancy told the New York Post. “And there have been no notable signs where…