New research suggests that Google, the tech giant with a stranglehold on the digital ads market, has been violating its own standards when placing video ads on YouTube and third-party websites up to 80 percent of the time.
The Wall Street Journal reports that a recent study conducted by ad research firm Adalytics shows that woke tech giant Google has been violating its own guidelines for placing video advertisements on third-party websites. The comprehensive study reveals that approximately 80 percent of Google’s video ad placements on these platforms did not adhere to the company’s own stipulated standards.
Google’s guidelines for ad placements state that advertisements should be displayed on high-quality sites, positioned prior to the main video content, with the audio activated, and that brands should only be…