More than a third of Twitter’s top 100 marketers have not advertised on Elon Musk’s platform in the past two weeks, according to a recent analysis by the Washington Post.
The Washington Post reports that more than a third of Twitter’s top 100 marketers have not advertised on the platform in the past two weeks, highlighting the nervousness of advertisers around Elon Musk’s purchase of the company.
Since Musk’s chaotic acquisition of Twitter a few weeks ago, the digital marketing trends analysis firm Pathmatics has found that 14 of the top 50 advertisers have stopped advertising on the site. Ads for blue-chip brands such as Jeep and Mars candy, whose corporate parents previously were amongst the top 100 U.S. advertisers on Twitter in the six months’ before Musk’s purchase, haven’t appeared there since November 7. Several weeks ago, Breitbart News reported on the…
