Magic Mike’s Last Dance wasn’t expected to light the box office on fire, and it still underperformed.
The expectation was that the third and (likely last) in director Steven Soderbergh’s trilogy would open somewhere between $9 to 11 million. Instead, it crash-dived at $8.2 million.
In 2012, the original Magic Mike opened with nearly $40 million and went on to gross $114 million domestic.
Three years later, Magic Mike XXL opened to $13 million and went on to gross $66 million domestic.
Now, I personally didn’t care for either movie, but these movies aren’t made for heterosexual guys. They’re made for women and gay men, which is all good. Movies should be made for everyone. The first Magic Mike was gritty. The second one was fun-edging-into-campy. Both gave the ladies and gay guys what they paid for:…