The National Football League (NFL) has not cut back on its social justice spending initiatives despite the harm it has done to its brand in recent years.
In 2020, when Black Lives Matter (BLM) mandates reached national consciousness in the wake of George Floyd’s murder at the hands of a white Minneapolis police officer, the NFL said that it would commit $250 million over a 10-year period in the service of combatting “systemic racism and support the battle against injustices faced by African Americans.” This occurred after former 49ers quarterback Colin Kaepernick enacted the Take a Knee campaign to protest police brutality during the National Anthem.
“We wouldn’t be where we are today without the work Colin and other players have led off,” a league source said at the time. “That is a key point here. We listened to our players. We needed to listen more, we needed…
