Attendees at a recent Kid Rock concert in Nashville declared their independence from Bud Light, saying they still won’t drink the beer brand following the label’s decision to team up with transgender social media influencer Dylan Mulvaney.
Kid Rock fans interviewed by Fox News outside Bridgestone Arena said they are no longer spending their hard earned money on what was until recently the top-selling beer in the U.S.
“What beer are we drinking on the Fourth of July? Um, I don’t know, anything but Bud Light,” one man, Rich, told Fox News. “Maybe Heineken Light.”
Another attendee, David, said: “No Bud Light. Not here.”
‘Anything but Bud Light': Kid Rock concertgoers crush beer brand’s hopes of a July Fourth comeback https://t.co/UEYk25jpWl
— Fox News (@FoxNews) July 3, 2023
Sales of Bud Light continue to plummet as consumers steer clear of the brand.