Chinese state media reported on Sunday that the big Lunar New Year holiday week was a smashing success at theaters, which reported a huge surge in profits following the termination of coronavirus lockdown policies.
China’s state-run Global Times tallied up over $265 million in movie ticket sales for the week that ended on Sunday. Lunar New Year, or the “Spring Festival,” is traditionally a big movie season in China and, now that coronavirus policies have been “optimized,” audiences are apparently coming back.
“The quality of the films during this year’s Spring Festival holidays is better than that of past few years, and the lower ticket prices compared with that of the last Spring Festival period is expected to attract more audiences to the theaters,” analysts told the Global Times.
People visit a traditional Spring Festival flower market which reopens after…
